Advantages of Artificial Intelligence for Business

In general terms, artificial intelligence refers to a subset of computer science that teaches machines to do things that would require intelligence if done by a human. Think of tasks like learning, seeing, talking, socializing, reasoning, or problem-solving. When completed by computers, they’re considered AI.

 

AI has completely infiltrated our daily lives and tasks. When Spotify recommends a song, Facebook recognizes and tags a person, or you text a friend using Siri, you’re tapping into AI. As we utilize AI more and more (especially as consumers), marketers and businesses will need to respond.

 

       The point of AI isn’t to replace humans or the need for a human touch. It’s to improve and expand our ability to connect with our audience and help them solve their problems quicker and more thoroughly. In fact, authenticity in marketing is more important than ever to consumers. AI is also incredibly helpful when collecting and analyzing data and making data-driven decisions.

 

          What does this mean for your business? Research ways you can incorporate AI into your business and marketing operations — not only to better serve your consumers but to also make your life easier.

Posted on: August 21, 2018admin1

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