6 Online Marketing Examples

1. Social Media: Under Armour’s “I Will What I Want” Campaign Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after […]

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2 Social Media Marketing Strategies

According to the Data & Marketing Association (DMA), social media spending will account for almost 20% of marketing budgets in the next 5 years.   Social is an important part of every business’s marketing strategy. It allows brands to connect authentically with their audience and provides a fun, informal outlet to let brand personality and character to […]

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Video Marketing Benefits for Businesses

Video as a marketing tactic isn’t a new idea, but its effectiveness and popularity have definitely skyrocketed in the last year. In fact, YouTube is the second most popular social network behind Facebook. Also, when both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. […]

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The Benefits of Having Chatbots

More than half of consumers expect a response within 10 minutes to any marketing, sales, or customer service inquiry. How can this be humanly possible?   It’s not … for humans, anyway. Enter: Bots.   Bots are powered by a computer program that automates certain tasks, typically by chatting with a user through a conversational interface. Bots […]

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Advantages of Artificial Intelligence for Business

In general terms, artificial intelligence refers to a subset of computer science that teaches machines to do things that would require intelligence if done by a human. Think of tasks like learning, seeing, talking, socializing, reasoning, or problem-solving. When completed by computers, they’re considered AI.   AI has completely infiltrated our daily lives and tasks. […]

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5 Audio Marketing Strategies

Think broadly Brands make sound everywhere they are present. Any tone, voice, noise and racket that springs up from your form or function counts. For example, Harley Davidson motorbikes’ iconic engine roar or the rustling of a Doritos chips packet are, whether intended or not, sound advertisements that are included in their brand experiences. Are […]

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12 Strategies to Get Backlinks

For Blogs   1. Modified Skyscraper Technique We all know the basics of Brian Dean’s Skyscraper Technique. This technique for building backlinks has been touted all over the internet, and is basically a formula for getting backlinks through good content (that’s designed to beat the competition). Brian Dean focuses on three steps: Finding linkworthy content Creating […]

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Finding the Best Marketing Automation Tools

Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including […]

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7 Social Media Advertising Tips

Step 1: Know Your Campaign Objectives & Choose the Best One Let’s get started by asking the most important question first–what’s the goal of your social media advertising strategy? Going blindly into paid social will only cost you time and money. But nobody is saying you have to be an expert advertiser to see results. […]

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7 Steps for a Social Media Marketing Strategy

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish. Once you have your […]

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