5 Audio Marketing Strategies

Think broadly Brands make sound everywhere they are present. Any tone, voice, noise and racket that springs up from your form or function counts. For example, Harley Davidson motorbikes’ iconic engine roar or the rustling of a Doritos chips packet are, whether intended or not, sound advertisements that are included in their brand experiences. Are […]

Read More

12 Strategies to Get Backlinks

For Blogs 1. Modified Skyscraper Technique We all know the basics of Brian Dean’s Skyscraper Technique. This technique for building backlinks has been touted all over the internet, and is basically a formula for getting backlinks through good content (that’s designed to beat the competition). Brian Dean focuses on three steps: Finding linkworthy content Creating something […]

Read More

Finding the Best Marketing Automation Tools

Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including […]

Read More

7 Social Media Advertising Tips

Step 1: Know Your Campaign Objectives & Choose the Best One Let’s get started by asking the most important question first–what’s the goal of your social media advertising strategy? Going blindly into paid social will only cost you time and money. But nobody is saying you have to be an expert advertiser to see results. […]

Read More

7 Steps for a Social Media Marketing Strategy

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish. Once you have your […]

Read More

6 Search Engine Marketing Tips

1. Run Two Ads and Check Your Bids Simply put, bids are the amount of money you’re paying per click for each respective ad. But just because an ad may be getting a lot of clicks doesn’t mean it’s performing well; you have to look at how many of them are actually converting into leads […]

Read More

9 Search Engine Optimization Tools

1. The big picture. Before you get started with individual tricks and tactics, take a step back and learn about the “big picture” of SEO. The goal of SEO is to optimize your site so that it ranks higher in searches relevant to your industry; there are many ways to do this, but almost everything boils down […]

Read More

5 Social Media Optimization Techniques

1. Set relevant KPIs How do you define success? Typically, brands use their historical performance to measure the success of their social media activities. However, this may not be the optimal approach since competitors may be outperforming you and commanding a greater share of engagement among your target consumers. Do you know if you are […]

Read More

16 Email Marketing Campaigns

1) PayPal There are a couple things we love about this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner with […]

Read More

8 Ways to Improve Content for Marketing

1) Include high-quality photos and images to attract attention to your content. What’s the first thing that you noticed when you clicked through to this blog post? Probably the photo at the very top, right? And if you came across this post through social media or a subscriber email, that photo probably caught your eye in those […]

Read More