Offline Marketing Strategies

Offline Marketing Strategies

Offline Marketing Strategies

Offline marketing also know as guerrilla marketing– is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public at a more personal and memorable level.

  • Leave sticky notes in random places (bars, coffee shops).
  • Flyers on college campuses with numbers and tare tabs asking to google the company or business
  • Door knob ads, having a person go from house to house usually $300 covers the labor and advertisement for 1000 houses
  • Expanding your team with employees based on commission only positions
  • Local events posters at the event or partnerships in high foot traffic areas
  • Merchandise with your company logo or branding on buildings and cars
  • Giveaways or donations that spark local media. Example: Ripple was recently donated to the Ellen Show by Ashton Kutcher, increasing exposure from all channels and niches
  • Podcasts and radio
  • Packaging placement on partnering products
  • Custom events and trade shows
  • Cross-promotion partnerships B2B
  • Influencer marketing think celebrities at the Grammy Awards.

Hope this gives you some ideas, offline marketing brings results at low cost if done right. Think about location and traffic while also keeping in mind your targeted audience.

Posted on: July 18, 2018admin1

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