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Digital Marketing is best described as the marketing of products or services using digital technologies & Marketing techniques mainly on the Internet, mobile devices like phones or tablets displaying advertising on social media platforms and any other form digital medium & content.
Digital Marketing is a necessity you can not scale a business efficiently without the proper Digital Marketing Strategies in place. This includes social media marketing, landing pages or websites integrated with S.a.a.S, (CRM) customer relationship management, Chatbots for user experience, (UX) conversion optimization and on-page SEO.
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Why is Digital Marketing Important?
According to hubspot- The leading developer and marketer of software products for inbound marketing and sales here is what their research suggest in the State of Inbound study.
- Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.
- 53% of marketers say blog content creation is their top inbound marketing priority.
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
Digital Marketing Stats Backed by Data
(Above) is a trend where businesses have difficulty with lead generation due to the lack of knowledge in Digital Marketing techniques, strategies and content creation causing them to blow their budget & ultimately affecting other areas of their internet performance negatively. Technology has advanced so should your Marketing Strategy. Door to Door Marketing is inefficient & traditional advertising in news papers, billboards and television is costly with little to no results.
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Optimize your marketing strategy to provide the best channel distribution & content all while maximizing your ROI on marketing activities.